Based in Austin, Texas
Based in Austin, Texas
Howdy! I'm an experienced Marketing and Creative Director with projects ranging from national strategy for public works, retail and non-profit organization initiatives.
Thank you for taking the the time to review my current and previous work; I'm certain there is something here to demonstrate my value to you.
Scope of Work Performed: Creative Direction, Casting Organization and Wardrobe Management, collaboration with Stephanie Gage Photography.
My client had an issue with obtaining vehicles to sell during the middle of the pandemic and I came up with a campaign aimed at purchasing vehicles directly from consumers. This video I wrote and produced with the assistance of Lauren Hightower, indicated the simple process of selling one's asset for cash. The Ad was very successful and produced stellar results in consequence the concept was picked up by corporate for an adaptation into its national strategy messaging.
A project planning of a little less than a year, the "Hooligan Dirt Dash" produced over 2,000 people attending from all over the world versus the originally anticipated 800. My partner and I at the time collaborated with John Oakes Production Co. out of California to produce this octane and adrenaline fueled event. The resource management was a challenge but nothing compared to the On-Site execution it required to hold the event on the empty cow pasture next door.
Google Analytics • Technical writing (9 years) • Copy Editing • Mechanical Knowledge • E-commerce Multichannel Marketing Management • Business development • Customer Service Management • Google Docs • Retail Sales Management • Operations Management • Brand Management • New Product Management • Luxury Sales & Automotive Maintenance • Marketing Automation • SEO • Forecasting Performance Marketing • Event Marketing • Training & Development Program Management • CRM Software • Content Development for Google Ads • SEM • Content Creation for Public Relations • Public relations (8 years) • Print advertising (8 years) • Performance marketing (8 years) • Adobe Creative Suite • Market research • Profit & Loss Analysis • Customer acquisition • Talent acquisition • Lead generation • Integrated marketing • Sales •Events Management •Event Planning •Presentation Skills •Adobe Creative Suite (6 years) •Project management (6 years) •Leadership (10+ years) •Insurance Sales •Account Management •Office Management •Graphic Design •Budgeting •Facebook Advertising •Google Ads •Marketing •Analysis skills •Recruiting •Copywriter •B2B marketing •Email Marketing •Content Management •Digital Marketing •Analyticsmanagement • A/B testing • Financial acumen • SEO tools • Google Analytics • Social media management • Bilingual, Spanish and English • Affiliate marketing • Conflict management • Succession planning • Marketing, Advertising, Public Relations (8 years) • Photography • Filming • Retail store management • Service writing (Automotive service) • Performance management • Cost & Financial management • Human resources • Clerical experience • Data collection • Windows • Cash handling • DocuSign, Adobe Sign & Panda Doc. • Social media marketing • Content marketing • Financial analysis, P&L, BS/IS • HubSpot • Web analytics • Keyword research • Data analytics • Project planning • PPC Campaign Management
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